Niko Partners is a firm that not only provides consulting services, but also performs market research on the Asian and Middle Eastern video game, e-sports, and streaming markets. The consultancy firm explores the impact of new technologies on the future of gaming in Asia in a research titled “The Metaverse and Beyond: Future Trends of Gaming in Asia.” The corporation understands that Asia is leading the way in game innovation. The report focuses on the five most important technologies influencing gaming on the world’s most populated and expansive continent. The metaverse, Web 3.0, cloud gaming, augmented reality, and influential virtual personalities are all examples.
The Meta-Worlds
Game-as-a-Platform has replaced Game-as-a-Service in the gaming business as a result of the advent of the metaverse. This practice originated in Asia and was fueled by the popularity of social games during the CoVD-19 pandemic.
The metaverse is a hybrid of digital and physical worlds. In both the old and the new senses. According to the 83-slide paper, the future of gaming is bright for titles that use the metaverse.
Web 3
Web 3 will have far-reaching effects on the game industry. First, let’s talk about how they’re set up and connected. Second, how they are disseminated and how their monetization is handled.
Indeed, existing web 3 games are far from delivering on the promise of flowers despite developing revenue strategies, most notably Play-to-Earn (P2E). The integration of Web 3 into video games is influenced by cryptocurrency and NFT regulations.
Despite all the excitement, there are still significant hurdles for Web 3.0 gaming to clear. For instance, ensuring the long-term viability of P2E is an early obstacle to overcome.
Gaming in the Cloud
Cloud gaming will expand in Asia’s gaming business as network infrastructure improves and more smartphones have 5G. A reliable internet connection is essential for playing games in the cloud. This is because massive amounts of data are needed by cloud-based gaming systems. The latency in these games will naturally increase if the quality of the underlying network infrastructure is low.
According to estimates by Niko Partners, the total addressable market for clou gaming in Asia might reach $500 million by the year 2025. A rise in this figure is possible, in the interim, thanks to cloud-native games, cloud game announcements, MILEs, and trials.
The Greater Truth
This analysis finds that both AR and VR have advanced the furthest for gaming in Asia. They were forerunners of mixed reality. The technology behind Extended Reality (ER) is in its early stages of development. To a large extent, Pokemon Go is responsible for AR’s meteoric rise to fame in Asia. The continent is showing a rising interest in the technology. The analysis finds that 40% of respondents are interested in buying a VR system. These people are based in East Asian countries including Japan, Korea, Singapore, and Taiwan.
Online opinion leaders
According to the survey, Asian virtual influencers might take the form of idols, streamers, brand ambassadors, or even musicians. When it comes to online gaming influencers, Japan dominates in Asia.
The Asian region is putting more money into online celebrities. Digital celebrities are being produced with increasing frequency using virtual human technologies and artificial intelligence.Despite the apparent safety of adopting this technology, brands that employ virtual influencers need to ensure that their identities are managed in a way that fosters meaningful relationships with their audiences.
Lisa Hanson, founder and president of Niko Partners, argues that understanding the true and current state of NFTs in games in Asia was crucial for her organization in light of what certain corporations and investors are stating. She can better evaluate future development and investment prospects thanks to the report’s publication.
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